A mid-ticket offer: productive tools you must know.

One of the things we see over and over again in working with consulting businesses, therapists, and course owners is the gap between the desire to bring in clients and what is actually offered to them. On the one hand, there is a cheap or free offer – a guide, a workshop, a challenge. On the other – an expensive, deep, and lengthy process. What’s in the middle? Almost nonexistent.

And this is exactly where the problem begins – and also the solution.

A mid-ticket offer

This isn’t just another suggestion. It’s a complete strategy for building trust with your audience, testing ideas easily, and achieving real results for both you and your clients.

But first of all – what is a middle ground?

We're talking about an offer that usually costs between 300 and 1,500 NIS. Something that, on the one hand, is expensive enough to convey value and take the customer seriously, and on the other hand, is accessible enough not to require a meeting, a sales call, or six months of persuasion.

And why is this so important right now?

Because in an era of information overload, recorded courses on every subject, endless live streams, and a culture of “start with the free stuff,” the customer is getting tired. He’s not looking for another lecture. He’s looking for

A middle ground proposal comes in right here.

It is built around a focused need, a clear result, and a short path. It does not require a pre-recorded product, does not require weeks of work – and can become a profitable asset that finances the rest of your business activities.

So how do you do it in practice?

Let's get down to practice.

1. Focus on one problem – not the whole world

2. Time-bounding – a framework that produces a decision

3. A price that feels “worth a try”

4. Don't wait for everything to be perfect.

5. A mid-term offer as a step in the process – not as a goal

And it doesn’t end there. Mid-term offers are also a way to test new ideas, fill quiet periods, create financial stability, and simply – to rekindle interest in your business. Many consultants and therapists report that these offers gave them their energy back. They didn’t require digging, weren’t exhausting, and brought in clients who happily came in – because it was clear, defined, and precise.

We live in a time when more than ever, the people in front of you want clarity.

They want you to tell them: Here's what I can give you. Here's how it will work. And here's how much it costs.

No noise. No spin. No aggressive sales.

And that is exactly what a middle ground proposal allows.

Not sure what your middle ground could be? Ask yourself:

– What result do I know how to deliver quickly and efficiently? – What do my customers ask again and again? – What “small” problem is blocking them from moving forward? – Can it be solved in a short process, without going into the depth of the full process?

If you answered yes to any of the questions, you have the beginnings of a proposal.

You need to formulate a clear promise, decide on a short route, and get going. Because sometimes all it takes is one customer to say “yes” – to understand that it really works.

Mid-range offers aren’t just a product. They’re a reminder that you have value to deliver – here and now. And when they’re structured correctly, they help not only the customer move forward – but also you.

Try it. It works!

Tzachi Zimat - Marketing. Growth. Results.