How can highlights (dots) make an expandable marketing text clearer and sharper?
- צחי צימט
- 31 ביולי 2024
- זמן קריאה 1 דקות

I think everyone started noticing highlights when we started using PowerPoint presentations sometime in the 1990s.
When it is necessary to divide marketing text into clear key points, we use highlights and marketing text...
They help us convey messages, benefits or important points in the product or service we advertise.
I like to read them Within the structure of a marketing text containing a title, an opening text, I combine highlights and, of course, a motivation for action.
Very useful standouts on landing pages! And in many cases where they are good and sharp there is no need for a busy text.
If we think of ourselves as readers, we often skip straight to the points arranged as a list and therefore their importance!
So here they come, a number of key points that can help you write more motivating texts (of course in the list of highlights)
Short and to the point
It is recommended
Bolt should deal with one idea/message
You should take a text you have already written and try
After
The purpose of working with this technique is to improve the quality of reading and understanding of the text among readers.
Try it, it works!