Talk to yourself - about creative marketing

Thoughts on creative marketing

The answers to most business dilemmas are found within the people of the company, the secret is to learn to talk to yourself on a business level of course because talking to yourself can just be interpreted badly, the next step is to talk to the people in the organization.

Once upon a time when I was an employee I realized that part of the energy an organization invests is to convince itself and give a platform for each functionary to vent, when I became the person who pays salaries I realized that I want my employees to think and work for one goal which is the success of the company and not to blow off steam to show me that they are working.

Another thing life taught me in the discussion situations within the company is that it is precisely the quieter ones who often have the best and most effective ideas, not necessarily because the person who knows how to shout better is really the person I need by my side - this is called organizational culture, which I promise to write about later in the following posts.

Let's go back for a moment to yourself and the questions you face, put them on paper and you will prove that making an order in your head is easy and simple, I brought the technique precisely from the creative world where there is often a tendency to think that the ideators are people with crazy imaginations who can create a million ideas in seconds that will sell, first of all the assumption is Half true, but with sorting out, two or three ideas are focused and honed around a clear goal, usually the second one is the best and most focused of all, at least for me. Marketing and creativity start at similar points - thoughts and planning....

What questions can direct us to creative marketing?

What do I want the customer to think about my product? What is he thinking about him right now? What does the customer feel when he uses my product or service? Does my customer fully enjoy my product and not miss out on experiences that are clear to me in advance? How will I get the customer to come back and buy? How will I create for him a continued experience and use of the product?

The whole opening of the article sounds so familiar, perhaps too clear and clear, here in fact the dog is buried because it is so clear to us, our confidence and experience push this need aside and we do not ask simple and easy things to implement but always look for the complicated and complex and not necessarily the simple and easy things most for successful implementation.

Sometimes the use of the word strategy is heavy and not clear to every client with whom I meet, but it is precisely with these simple questions that the strategy begins to be understood, this is the initial research, not the laboratory or sample research but the gathering of information that is also found in the reality of daily work, the easiest to process and apply to achieve achievements - only After all the clear and obvious things are analyzed, written and implemented, you can and should go to the more complex things, they also become simple and clear with the right questions.

try It works!